E Ink SURF™
Segmented Solutions
E Ink Segmented displays are ultra-low power, thin, and rugged. E Ink's unique reflective display technology is sunlight readable and can display an image with no power. This enables engineers and designers to add displays to products where power and space limitations have made it impossible to do so before.

Disruptive Benefits
The disruptive benefits of E Ink Segmented displays include:
- Ultra Low Power –E Ink displays are bi-stable, drawing power only when updating the display. Consuming approximately 0.5 micro amps per cm2 while switching the display, E Ink displays require zero power to display a static image.
- Thinness – E Ink Segmented display thickness can be between 380 and 560 microns.
- Rugged – E Ink Segmented displays are non-glass and shatterproof for added durability.
- High contrast – E Ink Segmented displays are daylight readable with a 180 degree viewing angle.
- Design – E Ink Segmented displays can be manufactured in any 2D shape such a circle, triangle, or abstract shape, enhancing industrial designs. In addition, E Ink's unique capabilities allow for the foreground and background to be reversed from black on white or white on black.
Our Products
E Ink offers two types of Segmented displays: Segmented Display Cells (SDCs), and Segmented Display Modules (SDMs).
SDCs are independent display cells that do not include any embedded electronics; they can be driven at either 5V or 15V. Typically, SDCs are used in simpler designs with lower segment counts and fewer pin outs. Designs that have adequate space and less restrictive PCB integration needs are ideal for SDC applications.
SDMs include an integrated E Ink display driver for a complete display solution, typically for designs that have demanding integration requirements. SDMs simplify the integration effort by reducing the number of pin outs required between the MCU and display. As a result, less space is needed for connection to the PCB.
Applications
Applications for the technology are broad, including a wide variety of consumer electronics, watches, medical devices, industrial gauges, PC accessories, smart cards, electronic shelf labels, and mobile communications.
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